Sega SJ-1 Le Coq Sportif Edition (© Andrew)

SEGA Digio SJ1 Le Coq Sportif Edition (1998)

Sega apparently also teamed up with famous sports brand Le Coq Sportif to market a branded Sega Digio. Why or how this was done is completely unknown. I have only seen one such camera so far. Maybe just a promotion gag? I've done a lot of research but came up with nothing. Should anyone have more information then I'd be happy to hear it.


  • Brand: Sega
  • Model: (DIGIO) SJ-1 'Le Coq Sportif Edition'
  • First mentioned: 1998 (?)
  • Marketed: yes
  • MSRP: -
  • Imager Type: 0.25MP 1/5" CCD
  • Resolution: 320x240
  • Internal Storage: -
  • External Storage: 0.5MB 5V Smart Media Card
  • Lens: F1.9 10mm Fixed Focus
  • Shutter: -
  • Aperture Range: F1.9 10mm Fixed Focus
  • LCD screen size: 0.7" TFT LCD Viewfinder
  • Size: 136 x 49 x 75.5mm
  • Weight: 230 gr.
  • Remarks: Will only power on when SM card is inserted

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