Fujifilm DS-7 (1996)

The Fuji DS-7 was announced 1996-05-08. The DS-7 however was not the OEM model for the Apple QuickTake 200, that one is based on the more unknown DS-8. The DS-7 marked the start of the japanese Clip-It franchise, so the model was calles Clip-It DS-7 in Japan, a brand name that worked for a lot of japanese Fujifilm digital cameras. Not many people know that the DS-7 was conceived and built with the Casio QV-10 in mind, this is because the QV-10 sparked the digital camera boom and was a worldwide success. The DS-7 also was the first digital camera in the world to adopt the then new Smart Media cards (SSFDC).

The technological aspects of the camera and it's features have been widely discussed on the internet over the years, so there is nothing much to add from my side. To make it easier for new customers to work with a digital camera, Fujifilm launched four Clip-It books with hints, guides and tips on how to use the Clip-It DS-7 camera. They also hired an actress called Ritsuko Nagai to document parts of her life with this new digital camera. The actress was no newbie to digital cameras because she already worked with Fujifilm's DS-220 camera.

All images © digicammuseum.com except promo shots © Fujifilm Corporation


  • Brand: Fujifilm
  • Model: DS-7
  • First mentioned: 1996
  • Marketed: yes
  • MSRP: $699
  • Imager Type: 0.35MP CCD
  • Resolution: 640x480
  • Internal Storage: -
  • External Storage: SmartMedia 5V
  • Lens: f=5.7mm /F2.2 / F8 single lens focus
  • Shutter: electronic shutter
  • Aperture Range: F2.2
  • LCD screen size: 1.8" LCD
  • Size: 129 x 77 x 47mm
  • Weight: 240 gr.
  • Remarks: First digital camera in the world to adopt Smart Media cards

The Digital Camera Museum
© 2023 digicammuseum.com
Disclaimer & Copyright Notice